National Signage Research and Education Conference Focuses on Technology Related to Signage
Alexandria, VA – July 26, 2012 —
The fourth annual National Signage Research and Education Conference (NSREC), slated for Oct. 10-11 in Cincinnati, will focus on the technology of signage. Those attending will have an opportunity to hear the latest scientific findings on the topic and interact with the researchers.
The event is open to a wide array of interested parties, including sign companies and suppliers, end users, and codes and planning officials.
“NSREC is always an informative experience for us,” said Lori Anderson, president and CEO of International Sign Association. “We have found that the fact-based research developed through NSREC and discussed at the event helps us significantly throughout the year in advocating on behalf of our industry.”
The event is sponsored by the Signage Foundation, Inc. (SFI) in collaboration with the University of Cincinnati Colleges of Business and Design, Architecture, Art and Planning (DAAP). The two-day event takes place at the Kingsgate Marriott adjacent to the UC campus.
The conference is themed “The Technology of Signage.” Each year, NSREC focuses on one of four key areas that impact signage: Science, Technology, Art/Advertising and Regulation (S.T.A.R. initiative). The presentations scheduled include:
- The Economic Value of Signs Research Study by Jeff Rexhausen, Associate Director of Research-UC Economics Center and George Vredeveld, Director of the UC Economics Center;
- Evidence-Based Regulation: The UDA Model Sign Code by Dr. Dawn Jourdan, Associate Professor and Division Director of City and Regional Planning, University of Oklahoma;
- Glossary of Signage Terms and Classification of Signs by Steve Kieffer, retired CEO of Kieffer & Co.;
- The Technology of Signage: A Historical Perspective by Bert Guinee;
- The Culture Value of Signage Using Social, Economic and Technology Factors to Drive Pragmatic Innovation and Effectively Find Our Way Through Time and Space by Craig Vogel, Associate Dean for Design Research and Innovation, UC College of DAAP and Interim Terry Fruth/Gemini Chair of Signage Design/Community Planning;
- Longitudinal Analysis of Signage Communication Evidence from the BrandSpark/Better Homes and Gardens American Shoppers Study by Dr. James J. Kellaris, James S. Womack/Gemini Chair of Signage and Visual Marketing, University of Cincinnati, Lindner College of Business;
- Electronic Sign/Traffic Safety Statistical Analysis Research by Dr. H. Gene Hawkins, Associate Professor and Williams Brothers Construction Company Development Professor/Zachry Department of Civil Engineering, Texas A&M University; and
- Signage Foundation’s Internship Program: A Case Study at United Maier by Sally Land of United Maier, Cincinnati, Ohio and Graham Gilmer, Planning Student, University of Cincinnati.
Those attending the conference receive all materials in a single-bound document for ease of reference. Some sessions will be held nearby at the new site of the American Sign Museum and will include a museum tour.
To register or learn more about the event, visit www.thesignagefoundation.org.
