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U.S. Supreme Court Hears Key Sign Case

The Supreme Court of the United States (SCOTUS) recently heard oral arguments from the parties involved in City of Austin v. Reagan National Advertising of Texas, a case that could dramatically change the on-premise sign industry.

Austin v. Reagan involves the traditional regulatory distinction between on-premise and off-premise signs (billboards). Although SCOTUS allocated 70 minutes for oral arguments, the debate ended up lasting approximately 95 minutes, confirming the diverse interests and various complexities in the case.

ISA’s amicus brief was cited favorably by the plaintiff’s side, and SCOTUS noted several times that eliminating the on/off distinction would be very disruptive to thousands of jurisdictions across the country.

The Supreme Court’s decision is expected in Spring or Summer 2022. In the meantime, join an ISA webinar on December 8 on how Austin v. Reagan may affect the on-premise sign industry and your business, from leading sign industry attorneys. Registration is free for ISA and Affiliated Association members ($35 for non-members) at