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The Link

Dynamic Solutions, Vital Connections, Concrete Results.

THE LINK is a digital experience designed to help sign, graphics and visual communications companies explore dynamic solutions, make vital connections and yield concrete results. THE LINK continues rolling out opportunities on an ongoing basis.

These experiences provide meaningful connections with experts, business contacts and exhibitors, all focused on helping sign, graphics and visual communications companies sustain and grow their businesses during the global pandemic and well beyond it.

Be sure to sign up for more information regarding each event to be the first to know about these exciting virtual opportunities!

Current events offered in THE LINK:

The Wrap Experience

The Wrap Experience offers attendees the opportunity to learn detailed techniques from The Wrap Institute's Justin Pate, who founded the world’s first online wrap training program. Pate has worked with ISA on The Wrap Experience for the past two years, bringing hands-on instruction to ISA in-person events. Expanding The Wrap Experience to a virtual experience provides opportunities to educate more companies on the power of wrap and the business opportunities it brings.


The new THE LINK...INSTALL networking forums provide connections for national sign companies to meet custom sign/installation company representatives for installation and maintenance projects. National sign companies rely on finding qualified installers for this regional work and ISA is uniquely positioned to facilitate this relationship to keep both national companies and installers growing.

THE LINK...Niche Marketplace

Niche buying events will connect sign and graphic companies with the latest products based on specific product areas, like channel letters, digital signage, and more. Participants can experience the latest products, see them demonstrated and ask questions of vendors, all to help them find the right products to grow their businesses.