ISA communications manager, Catherine Davis, recently traveled to Japan where she captured some images of signage in the subway, streets and shopping lanes.
Digital signs were often seamlessly incorporated into a building’s on-premise signage and were frequently integrated into transportation wayfinding signs.
Many of the signs included both “romaji” characters (ie. roman characters) as well as Japanese characters, guiding western tourists to shops and restaurants much more easily and effectively than Japanese characters alone.
See all the images on ISA’s instagram page.
