What’s All the Fuss Over Typography?
When concepting or designing a sign, do you debate serif versus sans serif with impassioned logic? Well, you’re not alone. Of all the elements of a sign, typography, when used properly, has the ability to create a powerful visual communication tool. To successfully carry a message that resonates, typography must be effective on its own but also integrate into materials, architecture, technology and the overall design of the sign. To help designers refresh their knowledge, The Signage Foundation, Inc. (SFI) has produced a four-part white paper and accompanying two-part webinar series called Typography, Placemaking and Signs. All webinar attendees will receive a complimentary copy of the corresponding white papers.
The first webinar will be Thursday, June 12 at 2:00 pm ET and covers the history and best practices of typography and its impact on how signs are designed today. The second webinar highlights sign codes and case studies and is scheduled for Thursday, July 24 at 2:00 pm ET. The learning goals for the series include:
- Understanding the history of environmental typography
- Reviewing key technological milestones
- Summarizing key type legibility issues
- Reviewing type best practices
This two-part webinar series is focused on the role of type in the environment and how its development paralleled advances in modern typography. From your sales department to designers, this series benefits anyone who works in a sign shop. Register for the webinar series.
