What’s a Sign Worth? A Lot
The economy is chugging along for some and challenging for others. This uneven economic time leaves businesses looking for effective ways to promote their goods and services. It also leaves communities trying to enhance economic development. Research shows that the answer to both goals is a good sign program.
Two comprehensive studies from the University of San Diego and the University of Cincinnati demonstrate just how signs can drive business. The studies show how adding or improving signs can increase business and sales at a variety of businesses, from banks to fast food restaurants.
How these sign-driven business growth increases the sales tax base and hiring of employees provides examples that get the attention of local officials.
To learn more about how signs positively contribute to the local economy, contact David Hickey.
