Trouble backfilling positions? Average age of your workforce increasing?
The challenge of building a strong, consistent workforce and attracting young people is a serious threat to the sign and visual communications industry…can someone say, “Challenge accepted”?
The International Sign Association has made a long-term commitment to help its members find and keep qualified workers. They are working with industry leaders to develop the tools, resources and partnerships that will meet the challenge of attracting the next generation of skilled workers to our industry head-on.
One resource making an impact and becoming a vital outreach tool is a video that highlights the variety of jobs, skills and opportunities our industry has to offer. The video is a highly energetic animation that targets high school, vocational and college-aged students. It will be used to entice teenagers and young adults to consider a job in the sign and visual communications industry.
We encourage you to check out this lively animation and communicate it through all your communication channels, particularly social media. You can view it on ISA’s new career center or on our YouTube channel. If you have any questions about this or any of our workforce development projects, please contact Alison Kent.
