They See the Light!
On June 19, dozens of local officials will be educated on one of the most prominent sign code issues facing communities – EMC brightness – in a session conducted by ISA’s Kenny Peskin. Top of the agenda are EMC nighttime brightness recommendations that include model statutory language and step-by-step directions on how to measure the brightness of an EMC, in order to help community leaders better understand these issues. Peskin will be presenting these recommendations to local officials at the Central Ohio Planning and Zoning Workshop using ISA’s EMC Nighttime Brightness Recommendations, which were developed to teach local officials on the responsible and effective use of these innovative signs.
Over the past few years, over 120 cities across the country have adopted ISA’s recommendations in-whole or in-part, making it easier for many sign and visual communications companies to grow their business. The research upon which these recommendations are based was conducted by Dr. Ian Lewin, a leading lighting expert with more than 30 years of experience in the lighting industry.
“With so many cities across the country focusing on digital brightness issues, this has been a great opportunity for the sign and visual communications industry to provide useful and easy-to-understand information on what can be a controversial and complex issue,” said David Hickey, ISA vice president of government relations. “In many ways, local officials are in the dark when it comes to knowing how EMCs work and how to optimize their effectiveness. These recommendations can and have been used many times to help provide answers to these problems, to everyone’s satisfaction.”
If your local officials are citing other concerns about these kinds of signs, be sure to also check out ISA’s Finding Common Ground, which provides answers to other EMC regulatory issues or contact ISA’s team of experts led by David Hickey.
