New Video Targets Next Generation of Sign Professionals
Educating, inspiring and recruiting the next generation of workers is an issue facing companies within the sign and visual communications industry. But an innovative, new and fast-paced video is set to become a vital outreach tool as it highlights the variety of jobs, skills and opportunities our industry has to offer. The International Sign Association produced this video as part of its long-term commitment to helping its members find and keep qualified workers. The video is a highly energetic animation that targets high school, vocational and college-aged students. It will be used to entice teenagers and young adults to consider a job in the sign and visual communications industry.
ISA takes the challenge of building a strong, consistent workforce seriously. We’ve developed strategic partnerships with educators, counselors and administrators in an effort to form partnerships that will help us connect with the next generation of skilled workers.
Our partnerships with the Association for Career and Technical Education (ACTE), Skills USA and the National Occupational Competency Testing Institute (NOCTI) are proving to be invaluable. These organizations have been pivotal in working with ISA to locate students, assess their needs and point them in the right direction. We believe that these relationships will be extremely useful in communicating ISA’s new video to this target audience.
We encourage you to check out this lively animation and communicate it through all your communication channels, particularly social media. You can view it on our YouTube channel. If you have any questions about this or any of our workforce development projects, please contact Alison Kent.
