New Study: Signs Pack a Meaningful and Positive Punch to the US Economy
ISA has released the new ISA Economic Impact of the Sign & Visual Communications Industry by Ernst & Young, which shows the effect that the industry has on the U.S. economy.
The study estimates the industry as having generated at least $37.5 billion in direct and indirect economic output with more than 200,000 employees in 2012. Only those firms that self-identified as sign companies were included in the direct output tally. Included in the indirect output were firms that contribute to the total sign output but do not consider themselves sign companies, providing a more complete picture of the industry.
This research will help sign companies more fully understand the sign industry’s impact on the economy and its influence across the country, and to use this to affect issues at the local, state and federal levels.
The study is available free for ISA and NASSD members; nonmembers may purchase it online. ISA will also be offering a webinar to further elaborate on the research results in the coming weeks. To learn more, please contact David Hickey.
