New Report Details Important Information for Sign Industry
What will 2015 bring the sign industry? According to a new report, conditions for four major sections are favorable.
This new information is detailed in the International Sign Association’s Sign Industry Quarterly Economic Report, formerly known as the ISA Sign Industry Market Monitor. It shows positive conditions for large-format printers, dynamic digital signage, electric signage and wayfinding signage in 2015.
The report, which covers the 4th quarter of 2014 and looks ahead to 2015, assesses key drivers to compile data that anticipates changes in the market. The Economic Report, which was prepared in December using 4th quarter data, is sponsored by the National Association of Sign Supply Distributors (NASSD).
Some highlights:
- In 2015, total and traditional manufacturing should see similar growth to 2014, but growth in high-tech manufacturing is set to ramp up. Total US manufacturing is forecast to grow 3.6 percent in 2014 and 3.3 percent in 2015.
- Management and technical support revenue will lead the growth within digital signage service sectors and increase the share of overall revenue from below 58 percent in 2012 to 60 percent in 2017.
The report is free for ISA, ISA Affiliated Association and NASSD members. Non-members may purchase it for $1,000 per forecast. This research tool can be accessed at www.signs.org/quarterlyreport.
