ISA Publishes State of the Industry Report
During ISA International Sign Expo 2012, attendees were asked their thoughts on the industry as well as their own businesses. The survey included more than 200 sign supply manufacturers, distributors, sign shops, end users, and other participants in the industry. The resulting report analyzes business confidence, industry trends, hiring and buying intentions, and threats/concerns. It also provides comparative graphs to the 2011 State of the Industry survey. Both the 2011 and the 2012 reports show a few key points such as – 86 percent of companies experienced business growth, 71 percent expect to hire new staff this year, and eight specific market segments are expected to provide ample opportunities for business development.
