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ISA members at White House ceremony

ISA members participated and shared their stories about how their businesses and their employees have been affected by the new tax law during a White House Rose Garden ceremony yesterday at 2:00 pm ET.


To watch the recording, scroll to minute 35:00 in the below embedded video:


“We’re a job shop, and what tax reform means for me, is what we can do for our team. To improve our capabilities, we are buying new equipment… I’m very excited about what the future holds for us.”
—Nicole Bergstrom, SmithCraft Custom Architectural Signs


“My family is personally benefitting from the tax cuts. Due to a recent bonus I received, my wife Andrea who is a public school educator is now able to stay home this summer with our two kids instead of getting a job.”
—Brandon McMillen, SmithCraft Custom Architectural Signs


Sign industry participants present at the ceremony included:

  • Rob White, FASTSIGNS
  • Nicole Bergstrom, SmithCraft Custom Architectural Signs
  • Brandon McMillen, SmithCraft Custom Architectural Signs
  • Roy Cox, Trav-Ad Signs
  • Aaron Rudd, Trav-Ad Signs
  • Steve Carr, Trav-Ad Signs

ISA coverage of the tax law continues with a webinar on May 3 on how the new tax law affects the sign, graphics and visual communications industry. Click here to add these webinar details to your calendar.

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