Craig Campbell, former market manager-graphic innovations for ORAFOL Americas, has joined the International Sign Association as director, strategic initiatives. In his new role, Campbell will be responsible the development of new programs and services and outreach to niche groups. Campbell will begin his new role July 9 and will be working out of the ISA offices in Alexandria, Virginia.
While at ORAFOL, Campbell served on the International Sign Association’s board of directors, representing suppliers and distributors, a position he resigned when he left ISA member ORAFOL. He also has served as chair of the ISA Tradeshow Advisory Board and the ISA Supplier/Distributor Committee, and on the education committee.
“Craig has contributed significantly to ISA recently as a volunteer,” said Lori Anderson, ISA president and CEO. “We are excited to bring his deep understanding of the sign, graphics and visual communications industry into ISA’s day-to-day operations. Craig’s passion and ideas will compliment ISA’s success in helping our industry continue its trajectory of growth and innovation.”
Campbell had been with ORAFOL since 2004, with increasing responsibilities in programs and products that help printers deliver high-quality graphics.
“For more than 20 years, I have looked to ISA as the gateway to innovation and education for our industry,” Campbell said. “The continued commitment by ISA to support and grow the print community was paramount to the decision to come on staff as I know the association is completely dedicated to help PSPs both small and large enhance their businesses strategically. I am truly excited to be joining the leading association serving the sign, graphics and visual communications industry and look forward to helping our current and future membership grow their businesses.”
