How ISA Advocates in 30,000 Jurisdictions
The International Sign Association works in communities all over the country – big and small – to ensure that sign codes everywhere are fair and business-friendly. It’s no easy task. And our efforts were recently highlighted in Connectivity, CQ Roll Call’s blog for association, non-profit and advocacy professionals.
In the article, David Hickey, ISA’s vice president of government relations, gives readers behind-the-scenes insight into what it’s like to advocate in the thousands of local jurisdictions where signs are regulated. City councils, zoning boards and transportation departments – ISA works on all levels to make certain that the voices of sign and visual communications companies and small businesses are heard loud and clear.
“It’s not about turning every borough and village into Las Vegas,” our Lori Anderson, ISA’s president and CEO, told Connectivity. One of ISA’s biggest goals is to educate communities about the value of good signage. Anderson says understanding codes, working at all levels of government, and backing vital research projects are all part of ISA’s advocacy plan.
To learn more about the challenges sign and visual communications businesses face in communities around the U.S., read the full article in Connectivity here.
