Game Changers: Where Motorcycles and Minds Connect
Make Some Noise: Open the Throttle and Dominate Your Marketplace! How’s that for an education session title that’s already getting a lot of attention at this year’s ISA International Sign Expo? And that’s largely due to the featured speaker at this event.
Ken Schmidt is the former Director of Communications for Harley-Davidson Motor Company, so if anyone who knows how to build a brand – it’s Schmidt. That’s why he’s leading our Game Changer session Friday, April 10 at 1 p.m. Schmidt is known as a brand visionary and a communications strategist. He’s known for challenging his audiences to make changes and reach out to new customers in untraditional ways. There’s nothing predictable coming out of this session!
ISA Sign Expo’s other Game Changer speaker is David Kepron. His session is called The Brand Performance Place: Where Minds, Merchandise and Media Connect. Sounds like a lot to take in, but Kepron has decades of experience in the retail industry and is passionate about helping people improve their businesses. His session is Thursday, April 9 at 1 p.m. He’ll also be hosting a book signing in the Lounge & Learn area at 2:30 p.m.
For a full list of ISA International Sign Expo education sessions, click here.
