Franchise Industry Supports Illuminated Signs
The International Franchise Association (IFA) recently published an article stressing the importance of effectively illuminated signs and other forms of lighting to thousands of franchised businesses. The article focused on the marketing and economic benefits of signs that are bright enough to identify businesses and help customers find their locations at night, and warned its franchised members about the International Dark Sky Association’s efforts to severely restrict outdoor night-time lighting. For more information, please contact [email protected].
