California Dreamin’: Educating Planners about Signage
Educating planners and local officials about the importance of effective signage is crucial to the development of reasonable sign codes. That’s why California planners participated in a “Planning for Sign Code Success” seminar on October 10, 2014 in San Diego. The day-long educational event was co-sponsored by ISA, the California Sign Association (CSA) and the Signage Foundation Inc (SFI).
Eighteen planners from jurisdictions representing two million people learned about sign construction technologies, legal issues in sign regulation, how to effectively treat EMCs, the economic impact of signs and the process in developing sign codes during the event. Speakers included CSA’s Jeff Aran and Roy Flahive, YESCOs Ryan Young and ISA’s James Carpentier.
In 2014, ISA, its Affiliated Associations and the Signage Foundation Inc. continue to educate hundreds of planners on the value of on-premise signs. Later this year, ISA and its Affiliated Associations plan on unveiling new online educational resources geared to planners, as well as presenting additional planner education seminars in Rhode Island, Mississippi and Connecticut. For more information, please contact ISA’s James Carpentier or CSA’s Roy Flahive.
