Breaking Down Architectural Signage Opportunities
The International Sign Association has been working extensively with the architectural signage community over the past few years – providing research in urban wayfinding, typography, and the correlation between economic behavior and downtown signage. We work closely with design firms, branding agencies, and downtown developers to promote our members and create new business opportunities. We are adding to this substantive research with a snapshot of the opportunities in architectural signage visually displayed through a compelling infographic.
What percentage of a sign shop’s business is in architectural signage? How many sign companies have design talent in-house? And where are the growth opportunities when it comes to working with other professionals on architectural signage projects? These are just some of the questions we’ve answered in this vibrant new infographic.
The relationship between a sign manufacturer and an architect, designer or facilities manager may be close, particularly if the sign shop works in certain sectors. For others, it remains an untapped opportunity. To learn more about building opportunities in digital signage, check out our infographic here. You can also contact ISA’s Director of Strategic Initiatives at 703.778.8095 or email at [email protected].
