All Signs Point to Success with Digital
There seems to be no slowing down where digital signs are concerned. ISA’s Quarterly Economic Report for the second quarter of 2015 showed continued favorable conditions well into 2017. Another study released by market firm IDC showed that the market will grow 14–15 percent for the next five years.
So it’s no wonder that sign and visual communications companies may want to learn more about this segment of the industry. ISA offers a number of resources to help companies explore this exciting line of business, or combat codes issues that may arise from this type of signs.
- A whitepaper created by ISA and Roland that shows the market potential in dynamic digital signage and how sign companies can enter the market.
- A whitepaper by Watchfire that shows how customers can increase their business by adding a digital sign.
- Recommended Night-time Brightness Levels for On-Premise Electronic Message Centers has been used by more than 150 communities to develop codes surrounding electronic message centers. Communities that better understand the technology as well as the scientifically researched brightness standards can provide more reasonable regulations.
- Statistical Analysis of the Relationship Between On-Premise Digital Signage and Traffic Safety, produced by Texas A&M University, combats one of the most frequent arguments used against digital signs. This analysis shows no correlation between on-premise digital signs and traffic accidents.
- A web portal with links to other resources, including articles and examples of digital signage at use.
Companies that have already made the decision to expand into digital signage may want to explore training opportunities for key leaders and staff. ISA’s International Sign Academy offers an entire track of courses on dynamic digital signage, including topics like where to sell dynamic digital signs, how to find partnerships and its use in wayfinding applications.
