The International Sign Association (ISA), representing the sign, graphics, and visual communications industry, urges policymakers to pursue a strategic, transparent, and collaborative approach to trade and tariff policy. While we support efforts to address unfair trade practices, the imposition of broad, indefinite tariffs creates significant uncertainty. These measures disrupt supply chains, delay projects, and raise costs—especially for American manufacturers and small businesses that form the backbone of our industry.
Our industry thrives on innovation, customization, and the ability to deliver quickly and reliably—qualities that are undermined by unpredictable trade actions. We encourage the administration and Congress to work closely with industry stakeholders to craft targeted, time-limited solutions that address trade concerns while maintaining the stability and predictability essential for business growth, job creation, and continued investment in the U.S. economy