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The Wrap Experience™ – Virtual

The Wrap Experience™ – Virtual, in conjunction with The Wrap Institute and noted instructor/installer Justin Pate, is designed to help wrap professionals explore new business opportunities. The event, scheduled for November 11-12, will host attendees from across the globe in a digital setting, with networking, education, demonstrations and exhibitors.

The Wrap Institute, the world’s top online wrap training program, has worked with ISA for the past two years, bringing hands-on instruction to ISA in-person events. The Wrap Experience™ – Virtual joins ISA and TWI once again for a new digital event designed to educate more companies on the power of wrap and highlight the business opportunities it brings while making the event a truly global experience.

“I came up with concept  of ‘Pivot for Profit’ as a theme for The Wrap Experience in late 2019 before the pandemic,” Pate said. “I felt it was very poignant then and it’s even more so today. The idea is that significant increases in profits can easily be integrated into your current workflow with a simple ‘pivot’ to new products and cutting-edge technology that exist both inside and outside the wrap industry. Simply put, The Wrap Experience™ is designed to connect all the dots through a seamless platform of demos, influencers and hand-selected exhibitors all while creating that feeling of connection, we all love and crave.”

Education and connection will occur throughout the day, allowing those outside North America to participate at convenient times. In North America, most events will occur between 11 a.m. and 4 p.m. ET.

“Justin has been doing online training since 2014, so he is an experienced pro at communicating in this way and was the perfect partner to help us create this digital wrap experience,” said Craig Campbell, ISA’s director of business development and leader of The Wrap Experience™. “We’re excited for the opportunity to break this out of four walls and help wrap installers around the world grow their businesses.”

Education will focus on ways to easily expand typical wrap installation jobs into architectural items or to upsells like ceramic coatings, PPF and much more.  A special bonus: Dan Antonelli of KickCharge Creative will lead sessions on design. Attendees can explore the latest technology, including a visualization tool from XIX 3D with Zeno.

The Wrap Experience™ “Pivot for Profit” digital supplier showcase will allow attendees to visit and spend time with the top suppliers in the wrap market. A main stage area will include multiple events each day, including an opening ceremony and panel discussion with leading influencers and trainers.

Attendees then can choose breakout educational sessions targeted to help them increase profits in pre-install, install and post-install.

Each evening, a “Wrap After Hours” event will include networking opportunities. Multiple networking sessions will occur at the same time. A Special Speakeasy Area will allow attendees to connect with some of the industry’s top influencers and shop owners in smaller settings geared for personalized interaction.

“There are a lot of opportunities for wrap installers to expand their businesses into easy add-on areas—often with high profit margins,” Campbell said. “While they will leave with plenty of ideas for doing so, the event also will feature important opportunities to connect. This will not be simply sitting in front of a computer listening to speakers but will be a truly dynamic event.”

Registration for the event will open in the coming week. In the meantime, those interested can sign up to be notified when registration opens by completing the form at Once the registration profile is complete, attendees will receive a free copy of the recently published ISA whitepaper “Reaching Today’s Customers: A Guide for Wrap Shops.”