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ISA’s THE LINK…Digital Signage


ALEXANDRIA, VA – September 20, 2021 – Business opportunities in digital signage are around every corner. But can a traditional sign company make the leap? According to those who have done so, sign and graphics companies already have the skills and connections to get into and expand their capabilities in this rapidly growing segment of the sign industry.

ISA’s THE LINK…Digital Signage provides insight directly from sign companies who have grown their businesses by providing exterior and interior digital services for their customers. This immersive educational experience includes two live panel discussions focused on how to prepare for success when it comes to these innovative and increasingly popular types of visual communications. Each panel will be followed by a Q&A session.

The sessions start at 2 p.m. EST October 5.

PANEL #1: Full Speed Ahead with LED Digital
It’s not your father’s outdoor digital signage market anymore. New sectors keep opening up for outdoor digital signs, and new ways to help your customers to advertise their business with the latest LED applications. Learn how sign companies can take advantage of breakthroughs in outdoor digital technology to find new customers and make existing customers even happier.

Panelists: Chris McCaffery, President, Ulrich Signs, Lockport NY, and Trey Watts, Vice President of Sales, Springfield Sign, Springfield MO.

PANEL #2: The Future of Digital Signage
What can getting into interior digital signage mean for your sign company? It’s a brand new world out there, and it’s filled with opportunities to build upon existing business practices and diversify revenue streams. Learn how sign companies can overcome challenges and find success in this increasingly popular sector of digital signage.

Panelists: James Fuchsel, Sign Consultant, LaCrosse Signs, LaCrosse WI, Daryl Kirt, Account Manager, Scenic Signs, St. Cloud MN, and Levi Stutzman, FASTSIGNS, Erie PA.

Cost for this virtual session is $25 for ISA and ISA Affiliated Association members and $50 for nonmembers. Register at