Marketing for sign companies
Want to learn more about marketing your sign & graphics business? From winning the job to best practices for sharing on social media, the below industry-specific resources will help boost your business marketing game.
Click on the name of each resource below to read a description, see the cost, and register. Reach out to education@signs.org with any questions.
Note: Courses are accessible only by the purchaser. Digital badges are assigned to the purchaser.
ISA online learning courses in MARKETING FOR SIGN COMPANIES
How does a sign company stand out? Offering premier design services is one way to raise the bar of the work being sold. It can also serve as a means to move from a commodity-based business to more of a service-based business. Learn step by step how Dan Antonelli was able to evolve from a one person sign company into a design agency that sells design globally.
- Speaker: Dan Antonelli, Graphic D-Signs, Inc.
- Price: $35 for members; $100 for non-members
- Estimated time to complete course: 1 hour
If you are like most sign companies, you probably find the role of estimating to be one of the most critical and yet, frustrating components in running your business. You are constantly battling between losing jobs because the competition beat you to the punch in producing a proposal, and losing money when a job doesn’t go as estimated. The estimating challenge in the sign industry is really a two edged sword, as “good” estimates need to be both fast and accurate. Companies often find themselves sacrificing one of these qualities in order to gain the other, only to find out that, in the end, they’ve missed both marks. This session will clarify what an estimate is and isn’t. It will also dig deeper into the many uses of a good estimate.
- Speaker: Timothy Camerer, KeyedIn Solutions
- Price: $35 for ISA members; $100 for non-members
- Estimated time to complete course: 1 hour
This seminar will teach you to sell the value of your company rather than defend the cost of your work. The program emphasizes professional sales and marketing strategies that you can put to immediate use to avoid the price shopping rat race. Ideal for anyone who sells or presents your company to customers, including owners, estimators, salespeople, and service and office managers.
- Speaker: Kevin Dougherty, Kevlar Consulting
- Price: $35 for ISA members; $100 for non-members
- Estimated time to complete course: 2 hours
Are your marketing efforts consistent with the widely-accepted belief that “people buy from people who they like, trust and with whom it is convenient to do business”? Learn how to make your marketing message and image become “top of mind” and get your products in the hands of your ideal target clientele without busting your budget. Becoming a “brand name” that’s recognized throughout your marketplace is easier than you may think. In this thought-provoking session, you’ll learn tips and techniques necessary to have your customers think of you first when they are shopping for the things you sell. Walk away with enough fresh ideas and proven methods to develop your own dynamite marketing strategy.
- Speaker: Vince DiCecco, Your Personal Business Trainer
- Price: $35 for members; $100 for non-members
- Estimated time to complete course: 1 hour
An in-depth examination of five applications and how to use them, concentrating on the “must have” aps that will transform your sales process. Also included will be an in-depth exploration of applications for the iPad including BookShelf, Penultimate, Goodreader, Keynote and iMovie.
- Speaker: Mike Addis, Addisigns
- Price: $35 for ISA members; $100 for nonmembers
- Estimated time to complete course: 1 hour
Marketing is not a luxury afforded only to large companies that have the budget for a full team of marketing professionals. There are small and affordable strategies you can begin to implement today to help you put your company’s best foot forward. Learn a few easy-to-implement strategies that can elevate your company to be fully representative of your capabilities and core values and to help you win business. Come away with an understanding of how to use your limited marketing resources effectively (people, time, budget); the basics of how to best represent your company and capabilities and which strategies are necessary and which are not. Attendees will receive a free template and checklist on how to executive marketing strategies, tiered to accommodate varying experience levels.
- Speaker: Debbie Schwake, BLM Technologies, Inc.
- Price: $35 member; $100 non-members
- Estimated time to complete course: 1 hour
Struggling with social media? Don’t know where to start? Learn social media basics, what to post and how to manage your social media in one hour per day or less.
- Price: $35 for ISA members; $100 for non-members
- Estimated time to complete course: 30 minutes
Recorded webinars about MARKETING FOR SIGN COMPANIES
Promoting your business in today’s digital environment is not an easy task. Incorporating social media elements into your existing marketing efforts can boost awareness about your company and build loyalty among your existing customers. Learn key takeaways that will help you build your brand across multiple marketing platforms, attract new customers, and recognize and promote loyalty among existing clients.
- Speakers: Sara Spangler and Alicia Auerswald, ISA
- Price: $0.00 for ISA members; $15.00 for non-members
We’re living in a digital world, and digital marketing is not only cost-efficient, but also very effective when done in combination with a larger strategic plan. Join us for this 30-minute webinar to learn top trends in digital marketing you should ensure are incorporated into your marketing mix.
- Speaker: Alicia Auerswald, ISA
- Price: $0.00 for ISA members; $15.00 for non-members
