Want to learn more about marketing your sign & graphics business? From winning the job to best practices for sharing on social media, the below industry-specific resources will help boost your business marketing game.
Click on the name of a resource below to read a description and see purchasing options. Reach out to education@signs.org with any questions.
Note: Online courses and on-demand webinars are accessible only by the purchaser.
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If you are like most sign companies, you probably find the role of estimating to be one of the most critical and yet, frustrating components in running your business. You are constantly battling between losing jobs because the competition beat you to the punch in producing a proposal, and losing money when a job doesn’t go as estimated. The estimating challenge in the sign industry is really a two edged sword, as good estimates need to be both fast and accurate. Learn how to clarify what an estimate is and isn’t and gain an understanding of the many uses of a good estimate.
- Price: $60 for ISA members; $80 for non-members
While technology marches on, the fundamentals never change. For new sales reps and those of us with decades of experience, the answer to the question, “Why aren’t I selling more?” comes down to four key issues. Learn the four pillars of sales success in a way that makes sense regardless of your sales experience level. Gain an understanding where you need to start or what you need to do in order to fix what’s broken in your sales approach.
- Price: $60 for ISA members; $80 for non-members
A sales person on staff can add as much as 60% to your company’s volume. But the number one topic of conversation when it comes to that subject is, “Where do I find them?” The problem isn’t that they aren’t looking for work. The problem is that we, as business owners, are looking for the wrong kind of person, using old recruiting methods, and ending up in a horror story of Ground Hog’s Day if you can find them, they don’t work out and you have to start all over again just to end up with the same results. Attracting someone to represent your business in the sales position takes an understanding of their role in the selling process.
- Price: $60 for ISA members; $80 for non-members
Learn professional sales and marketing strategies that you can put to immediate use to avoid the price shopping rat race.
- Price: $60 for ISA members; $80 for non-members
Are your marketing efforts consistent with the widely-accepted belief that “people buy from people who they like, trust and with whom it is convenient to do business”? Learn how to make your marketing message and image become top of mind and get your products in the hands of your ideal target clientele without busting your budget. Becoming a brand name that’s recognized throughout your marketplace is easier than you may think. Learn tips and techniques necessary to have your customers think of you first when they are shopping for the things you sell.
- Price: $60 for ISA members; $80 for nonmembers
Struggling with social media? Don’t know where to start? Learn social media basics, what to post and how to manage your social media in one hour per day or less.
- Price: $60 for ISA members; $80 for non-members
It might be time to rethink every element of sales performance and sales management. Gain a new perspective on how to think about sales performance and sales management as often any sales problems you have are really management problems and they are typically problems that can be solved.
- Price: $60 for ISA members; $80 for non-members
Marketing is not a luxury afforded only to large companies that have the budget for a full team of marketing professionals. There are small and affordable strategies you can begin to implement today to help you put your company’s best foot forward. Learn a few easy-to-implement strategies that can elevate your company to be fully representative of your capabilities and core values and to help you win business. Gain an understanding of how to use your limited marketing resources effectively (people, time, budget); the basics of how to best represent your company and capabilities; and which strategies are necessary and which are not.
- Price: $60 for ISA members; $80 for non-members
Want a shortcut for selling signage to a vertical market (ad agencies, banks, colleges, hospitals, event planners, etc.)? Gain an understanding of their business needs, how to solve their problems, and learn how to earn orders at profitable levels while developing loyal customers.
- Price: $60 for ISA members; $80 for non-members
Ask any print sales rep, “Why aren’t you selling more?”, and you are sure to hear three issues mentioned. Regardless of experience level, these three sales challenges confront us all. Mastering time management, learning to overcome objections, and beating voicemail can be the difference between being a sales rep and a sales superstar. Learn how to overcome these three biggest sales challenges salespeople and owners face and leave with new ideas and solutions to help you combat these ongoing issues.
- Price: $60 for ISA members; $80 for non-members
Research
Full Report
This EFI-sponsored white paper by Keypoint Intelligence-InfoTrends reveals successful sales strategies for wide format printing businesses, covering sales process management, staff development, compensation planning, and sales tool optimization to drive growth.
- Price: $0 for ISA members; $25 for non-members
Executive Summary
This executive summary provides key takeaways and charts highlighting successful strategies used by high-performing wide format firms for sales team management and training.
- Price: $0 for ISA members; $0 for non-members
10 TIPS FOR WINNING AT SIGN SALES - FREE INFOGRAPHIC
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