Photo Courtesy of DCL (Fabricator), Design by Selbert Perkins

General Business

Want to learn more about management in the sign & graphics industry? From how to lead to how to listen, the below industry-specific resources will help guide you through a transition to management and set you on a path for growth.

Click on the name of a resource below to read a description and see purchasing options. Reach out to education@signs.org with any questions.

Note: Online courses and on-demand webinars are accessible only by the purchaser.

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Online Courses

15 Things All Successful Companies Have in Common

Did you ever wonder why some companies seem to grow and prosper while others work just as hard but seem not to be going anywhere? Here is your chance to find out why! Learn 15 things all successful companies have in common.

  • Price: $60 for ISA members; $80 for non-members

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7 Ways to Be A More Effective Boss

Are you comfortable being the boss? Many business owners and managers are not comfortable leading and managing people. They are not sure what to do or how to do it. An effective boss is one who helps their people improve their performance and productivity. This improvement translates directly into enhanced business results, better people, better service, and better profits. Learn 7 actionable ideas that will immediately make you a more effective boss. Learn how to turn your good employees into great employees, producing better and more consistent results. When your people grow, your business will grow. It is time to feel comfortable as the boss. It is time to learn what great bosses do.

  • Price: $60 for ISA members; $80 for non-members

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Building a More Design Centric Sign Company

Not only does offering premier design services differentiate your business, it can also serve as a means to move from a commodity-based business to more of a service-based business.

  • Price: $60 for ISA members; $80 for non-members

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Creating an Extraordinary Organization: A Leaders Mindset

Most people think that leaders are born rather than made. That simply is not true. Leaders demonstrate an ability, which can be learned, to powerfully speak and listen in a way that engenders hope, confidence, and enthusiasm in the people within the organization. Learn the fine art of leadership and how to create a working environment that nurtures and supports people to be creative, productive and profitable.

  • Price: $60 for ISA members; $80 for non-members

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Cybersecurity, Secure Your Signs and Your Business

Learn how cybersecurity directly impacts the sign, graphics and visual communications industry as well as the importance of securing data and information, the types of information and systems that should be secured, best practices and recommendations/guidelines to improve help improve your company’s cybersecurity.

  • Price: $60 for ISA members; $80 for non-members

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Effectively Leading and Developing the Next Generation

As your organization is looking to move forward, does the next generation of leaders have what is needed? Gain an awareness of the issues and challenges around leading and developing people properly, so they may step effectively into increased leadership responsibilities.

  • Price: $60 for ISA members; $80 for non-members

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Employee Engagement: Inspire and Energize Peak Performance

Fully engaged employees direct their work and positive attitude toward your company’s success. Learn how to ensure your team are fully involved in, dedicated to and enthusiastic about their work. Discover how to get people to perform at their best and how to capture their hearts and spirit, while increasing service and profitability.

  • Price: $60 for ISA members; $80 for non-members

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I'm Communicating - Are You Listening?

Within every company and business situation you will find a variety of communication styles. Understanding your own personal style and those of your colleagues, customers and clients will allow you to communicate effectively and with clarity.

  • Price: $60 for ISA members; $80 for non-members

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Key Business Measurements for Financial and Operational Success

In the sign, graphics, and visual communications industry, many businesses rely on the owner’s intuition for decision-making. This course will teach you how to establish key measurements for financial and operational control, tailored to the unique aspects of this industry. By implementing these global metrics, you will gain better control over business processes and have access to a high-level dashboard to assess business trends effectively.

  • Price: $60 for ISA members; $80 for non-members

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Leader as Coach: Learn How to Bring Out the Best in Your People

Whether you are leading a business, leading a department or leading a team the single most important behavior that separates highly effective leaders from average ones is coaching. Leaders who coach will develop more capable, more competent and more autonomous people. This results in increased productivity, better teamwork, more engagement and higher retention. Learn the specifics needed to coach your employees.

  • Price: $60 for ISA members; $80 for non-members

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Motivating Different Generations in the Workplace

How often have you heard people say, “This generation just doesn’t have the same work ethic!?” This course will answer that question and explore what is really different about other age groups. See how motivation works with other generations, get insights into what all employees deserve to be more effective plus practical tools to properly harness everyone’s motivation.

  • Price: $60 for ISA members; $80 for non-members

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The Next Generation and the Family Business

Nothing prompts as much thinking about the future as the prospect of inviting the next generation into the family business. What role is right for them? How do you help them learn to lead? When and how should you think about your own exit? Learn how families in business think about succession planning and the questions that often arise from both current business leaders and the next generation.

  • Price: $60 for ISA members; $80 for non-members

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The Real Cost of Shop Rework and 5 Ways to Prevent It

Customers expect reliability and great products and service exactly as promised. Dependable quality is one of the most important strategic tools any organization can offer a customer. When a company fails to take its quality management seriously, it eventually results in some form of rework. Rework leads to lost time, increased waste, unplanned costs and, most critical, the loss of profits. The good news is most rework is preventable. Learn the top 5 tips for preventing rework.

  • Price: $60 for ISA members; $80 for non-members

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On-Demand Webinars

WLI Presents: Creating a Psychologically Safe Workplace

Psychological safety is the belief that you can take risks and put forward ideas, questions, or challenges without facing ridicule or retaliation. This presentation will serve to examine why psychological safety is an imperative for a modern and diverse workforce and will analyze the significant benefits for individuals, teams, and organizations. The workshop will cover the four levels of maturity of psychological safety in the workplace and teach five strategies to be adopted to ensure progress.

Learning Outcomes: Participants will be able to articulate the benefits of a psychologically safe workplace. Specifically:

  1. Getting the most from the people you hire
  2. Retaining the people you hire
  3. Making teams more productive
  4. Getting the “biggest” and most creative ideas
  5. Better preparing your workforce for deeper work in Diversity, Equity, Access, Belonging
  6. Maximizing Inclusion.

In addition, participants will leave knowing the tactics to be deployed to:

  1. Build employee connection and belonging
  2. Create the conditions that allow employees to try new things and make mistakes
  3. Optimize employees? unique skills and abilities to contribute to a team’s goals
  4. Engage optimally so as to contribute to the ongoing improvement of the organization.
  • Price: $0.00 for ISA members; $15.00 for non-members

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You Built Your Company Into a Thriving Business - Now What?

This on-demand webinar addresses high-level topics to help you navigate your exit plan including pointers for when you are considering selling your business. Learning Objectives: – Learn how to develop a timeline to plan prior to selling – Discover how to improve your companies’ value – Identify what methods to use to structure your sale – Explore how to determine how long you want to be part of the company after the sale.

  • Price: $0.00 for ISA members; $15.00 for non-members

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Research

Economic Impact of the Sign & Visual Communications Industry Study

The sign and visual communications industry contributes tremendously to local economics, providing jobs and tax revenues at the local, state, and federal level. It also has an indirect impact, supporting vibrant communities. This research, compiled by Ernst & Young in 2014, can be used to communicate its influence to government officials and stakeholders.

  • Price: $300.00 for ISA members; $500.00 for non-members

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