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Sign Research

New Content Neutral Sign Code Report

A new report, Content-Neutral Sign Codes after Reed and Austin, lays the framework for local officials to ensure sign codes are compliant with federal regulations, defines what a content-neutral sign

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Glossary of Signage Terms

The Sign Research Foundation’s latest publication includes thousands of definitions of commonly used phrases in the sign, graphics and visual communications industry. It also includes photos and examples of specific sign types.

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SRF Conference Raises Awareness of Signs

This year’s multidisciplinary event welcomed almost 800 attendees, including 50 students and planners who were accepted into the 2018 SRF Scholars Program, for two days of education and a tour of Las Vegas’ iconic signs in the famous Neon Museum.

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How to Use SRF Research to Grow your Business

We want to share with you a few ideas on how you can use SRF research to grow your business. For example, SRF has a report called Consumer Perceptions of Retail Signage. With retail signage an increasing focus of companies in the sign, graphics and visual communications industry, this study offers a wealth of insight into consumer behavior. But how can you use this data to your benefit?

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New Wage and Benefits Report for 2018

Sign, graphics and visual communications industry jobs pay better than the average manufacturing job, and overall wages have increased in recent years. That is according to the ISA Wage and Benefits Report, created for the International Sign Association by the independent research firm Association Research Inc.

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New Look at Digital Wayfinding from SRF

Digital Wayfinding Trends: Lessons Learned from Museums, Healthcare, and Transit Experiences, written by Leslie Wolke, founder of MapWell Studio, explores how these organizations combine apps, indoor location technology, and digital and static signage to guide visitors in and around their facilities.

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Profiles of Sign Regulations by Community [Webinar]

This SRF session explores trends in sign code development and attributes of effective sign ordinances across all community types. The speakers will also discuss the successful design elements unique to suburban communities, urban centers, historic districts, and campuses.

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