Industry News

The International Sign Association (ISA) applauds the passage of tax provisions contained in the “One Big Beautiful Bill” that benefit the sign, graphics, and visual communications industry.

The bill, which is headed to the President’s desk for signing, extends or makes permanent key tax provisions from the 2017 Tax Cuts & Jobs Act. ISA worked with a coalition of business groups to support the original tax cuts and to advocate for their extension.

Key impacts on the sign and graphics industry include:

Greg McCarter, former chief executive officer at Tubelite, has been named as the 2025 recipient of the Kirk L. Brimley Distinguished Service Award, the sign and graphics industry’s highest honor.
McCarter joined the International Sign Association’s board of directors in 1997 and served as its board chair in 2004, a period of tremendous change for the organization. During a time when ISA was without an executive director, McCarter served as a steadying hand, often traveling to ISA headquarters to support staff and leadership. He also represented ISA and the sign and graphic industry abroad.

Registration opens today for ISA International Sign Expo 2025, held April 23-25 in Las Vegas, Nevada. A pre-conference day, which includes the industry-leading 1:1 matchmaking event for sign installers, is April 22.