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The International Sign Association has released an updated and refreshed ISA Learning Hub with content tailored to meet the industry’s most pressing needs. The launch also marks the debut of Signs 201, a new six-module course building upon learning from the popular Signs 101.
The ISA Learning Hub has several new enhancements:
ISA International Sign Expo® 2024 has been named one of the 100 largest trade shows by Trade Show Executive magazine. ISA Sign Expo 2024 was the largest since 2019, drawing nearly 19,500 attendees to 200,000 square feet of exhibit hall space.
ISA joins the sign and graphics industry in celebrating the life and legacy of Beth Wolf, who passed away suddenly on July 1, 2025.
The International Sign Association (ISA) applauds the passage of tax provisions contained in the “One Big Beautiful Bill” that benefit the sign, graphics, and visual communications industry.
The bill, which is headed to the President’s desk for signing, extends or makes permanent key tax provisions from the 2017 Tax Cuts & Jobs Act. ISA worked with a coalition of business groups to support the original tax cuts and to advocate for their extension.
Key impacts on the sign and graphics industry include:
ISA’s ongoing work with planners has led to another win for the sign and graphics industry. When the city of Reno, Nevada, began considering allowing electronic message centers (EMCs) for
ISA’s work in 2024 targeted some of the most pressing issues and greatest opportunities in the sign and graphics industry. ISA’s 2024 Progress Report shows the impacts of key programs
ISA supported the 2017 Tax Cuts and Jobs Act (TCJA) and now strongly supports efforts to make these pro-growth tax policies permanent. Our industry will benefit from the proposed increase
The International Sign Association is thrilled to welcome Bill Lockett, president of Cima Network, to the ISA Board of Directors. Previously, he had served on the Direct Member Council Steering
Greg McCarter, former chief executive officer at Tubelite, has been named as the 2025 recipient of the Kirk L. Brimley Distinguished Service Award, the sign and graphics industry’s highest honor.
McCarter joined the International Sign Association’s board of directors in 1997 and served as its board chair in 2004, a period of tremendous change for the organization. During a time when ISA was without an executive director, McCarter served as a steadying hand, often traveling to ISA headquarters to support staff and leadership. He also represented ISA and the sign and graphic industry abroad.
Alexandria, VA February 5 2025 The International Sign Association and the Society for Experiential Graphic Design (SEGD) will hold co-located events during ISA International Sign Expo in April at Mandalay
Lori Anderson, ISA president and CEO, has been named Trade Association Executive of the Year by Association TRENDS. As the recipient of one of the most prestigious awards in the association industry, she will be honored at the annual Salute to Association Excellence awards in March.
Registration opens today for ISA International Sign Expo 2025, held April 23-25 in Las Vegas, Nevada. A pre-conference day, which includes the industry-leading 1:1 matchmaking event for sign installers, is April 22.
