Greg McCarter, former chief executive officer at Tubelite, has been named as the 2025 recipient of the Kirk L. Brimley Distinguished Service Award, the sign and graphics industry’s highest honor.
McCarter joined the International Sign Association’s board of directors in 1997 and served as its board chair in 2004, a period of tremendous change for the organization. During a time when ISA was without an executive director, McCarter served as a steadying hand, often traveling to ISA headquarters to support staff and leadership. He also represented ISA and the sign and graphic industry abroad.