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ISA BuildU, Presented by Yorston & Associates

BuildU Cincinnati
October 6, 2026 |  9:00 AM – 4:30 PM
The American Sign Museum Cincinnati, OH

BuildU Dallas
December 2026
Dallas, TX

Book your accommodation at the Fairfield by Marriott Inn & Suites Cincinnati Uptown/University Area for exclusive rates! 

  • Group Name: ISA BuildU 
  • Group Rate: $119
  • Reservation Link
  • Reservations by Phone: (513) 281-2200
  • Room Block Deadline: Sept 22

BuildU Cincinnati
October 6, 2026 |  9:00 AM – 4:30 PM
The American Sign Museum Cincinnati, OH

Book your accommodation at the Fairfield by Marriott Inn & Suites Cincinnati Uptown/University Area for exclusive rates! 

  • Group Name: ISA BuildU 
  • Group Rate: $119
  • Reservation Link
  • Reservations by Phone: (513) 281-2200
  • Room Block Deadline: Sept 22

BuildU Dallas
December 2026
Dallas, TX

Build Better Signs. Deliver Better Projects.

Learn in a Day What Takes Months in the Shop

Whether you’re new to the industry or looking to sharpen your skills, ISA BuildU helps you gain practical knowledge that makes an immediate impact on the job.


Why Attend?
  • Reduce shop errors by understanding how every stage of production works together.
  • Close more sales by gaining knowledge and confidence in products, materials, and fabrication methods.
  • Improve communication between sales, project management, production, and installation teams.
  • Accelerate project timelines by learning how to recognize potential challenges before they become costly delays.

What You’ll Experience

ISA BuildU is a one-of-a-kind, hands-on workshop designed for fabricators, project managers, owners, and sales professionals in the sign and graphics industry.

Through a series of classroom sessions and interactive learning stations, you’ll experience the complete lifecycle of a sign, from fabrication and welding to painting, installation, and project management. Along the way, you’ll work alongside experienced instructors and industry-leading vendors who are there to answer questions, demonstrate best practices, and share real-world expertise.

You’ll leave with practical knowledge and valuable industry connections that will benefit your career long after the workshop ends.

Past attendees consistently praise the hands-on format, expert instruction, and immediate impact on their work. Join us and see why BuildU has quixkly become one of the industry’s most valuable training experiences.


Early-Bird Registration Now Open!

Secure your spot early and save. Enjoy 20% off registration through September 5.

Cost: $225 members/$300 non-members

BuildU Cincinnati
October 6, 2026 |  9:00 AM – 4:30 PM
The American Sign Museum Cincinnati, OH

BuildU Dallas
December 2026
Dallas, TX

Book your accommodation at the Fairfield by Marriott Inn & Suites Cincinnati Uptown/University Area for exclusive rates! 

  • Group Name: ISA BuildU 
  • Group Rate: $119
  • Reservation Link
  • Reservations by Phone: (513) 281-2200
  • Room Block Deadline: Sept 22

Build Better Signs. Deliver Better Projects.

Learn in a Day What Takes Months in the Shop

Whether you’re new to the industry or looking to sharpen your skills, ISA BuildU helps you gain practical knowledge that makes an immediate impact on the job.


Why Attend?
  • Reduce shop errors by understanding how every stage of production works together.
  • Close more sales by gaining knowledge and confidence in products, materials, and fabrication methods.
  • Improve communication between sales, project management, production, and installation teams.
  • Accelerate project timelines by learning how to recognize potential challenges before they become costly delays.

What You’ll Experience

ISA BuildU is a one-of-a-kind, hands-on workshop designed for fabricators, project managers, owners, and sales professionals in the sign and graphics industry.

Through a series of classroom sessions and interactive learning stations, you’ll experience the complete lifecycle of a sign, from fabrication and welding to painting, installation, and project management. Along the way, you’ll work alongside experienced instructors and industry-leading vendors who are there to answer questions, demonstrate best practices, and share real-world expertise.

You’ll leave with practical knowledge and valuable industry connections that will benefit your career long after the workshop ends.

Past attendees consistently praise the hands-on format, expert instruction, and immediate impact on their work. Join us and see why BuildU has quixkly become one of the industry’s most valuable training experiences.


Early-Bird Registration Now Open!

Secure your spot early and save. Enjoy 20% off registration through September 5.

Cost: $225 members/$300 non-members

Program Highlights

Classroom Sessions 

  • Electronic Digital Displays & Content Creation 
  • Commercial Paint Applications 
  • LED Lighting Essentials 
  • Sign Cabinets: Structure & Purpose 
  • Structural Adhesives vs. Welding 


Hands-On Stations 

  • Electronic Digital Displays Build & Setup 
  • Commercial Paint Virtual Spray Booth 
  • LED Installation & Commerical Lighting Applications 
  • Sign Cabinet Assembly 
  • Structural Adhesive Applications

Sign Cabinets & Extrusions: How Signs Are Built

Learn the basics of sign cabinet construction, including materials, structure, and how signs are assembled for the field. You’ll also see how permits and site conditions impact final design and installation. You’ll gain:

  • A clear understanding of common sign types
  • Practical insight into field considerations like weight, seams, and service access
  • Awareness of common mistakes that can delay projects

Adhesives vs. Welding: Choosing the Right Method

Compare different sign construction techniques and when to use each one. This session also introduces safety considerations and how installation methods affect project timelines and approvals. You’ll gain:

  • Basic understanding of bonding vs. welding
  • Awareness of permitting and inspection impacts
  • Real-world examples of efficient installation strategies

LED Lighting Essentials: What Makes Signs Work

Explore how lighting systems are designed and installed in signage. Learn how brightness, placement, and electrical requirements affect both performance and code compliance. You’ll gain:

  • A beginner-friendly understanding of LED systems
  • Insight into local code considerations (brightness, permits)
  • Tips to avoid common installation issues like uneven lighting

Electronic Digital Displays Content & Basics

Get introduced to electronic message centers (EMCs), including how they are built, installed, and programmed. You’ll also learn the basics of content management and the challenges of permitting digital signs. You’ll gain:

  • Foundational knowledge of digital signage systems
  • Awareness of permitting and zoning challenges
  • Intro-level understanding of content setup and scheduling

Commercial Paint & Finishing: Why Quality Takes Time

Learn how paint systems work in signage, from prep to finishing, and why rushing the process can lead to failure. This session also covers key safety and compliance considerations. You’ll gain:

  • Understanding of paint processes and materials
  • Awareness of safety and environmental requirements
  • Insight into quality control and finishing decisions

Hands-On BuildU Experience

After covering the fundamentals, participants rotate through interactive stations to apply what they’ve learned. Zones include:

  • Sign Cabinet Assembly
  • LED Installation & Layout
  • Structural Adhesive Bonding
  • Electronic Digital Displays Build & Setup
  • Virtual Paint Spray Simulation
  • Wiring & Power Management
  • Vinyl Application
Sign Cabinets: Structure & Purpose 

What makes a great sign cabinet?  
Real-world construction tips & field-tested solutions

Why LEDs matter: front-lit vs. back-lit  
Demos: Choosing the right LEDs for every project 

Modern bonding techniques—no welding required!  
Hands-on demo: adhesives in action  

Understand EMCs: modular, scalable LED displays; explore real-world uses & upselling strategies  

Content matters! How to use prebuilt tools, custom design, & scheduling for effective digital signage

Paint techniques, surface preparation, safety practices, and VOC compliance  
Primers, topcoats, mixing methods, and troubleshooting tips  

Sign Cabinet   
LED Installation   
Structural Adhesives  
EMC Build  
Virtual Paint Spray  
Commercial Lighting Applications

Hotel Accommodations 

Book your accommodation at the DoubleTree by Hilton Denver-Westminster for exclusive rates! 

  • Group Name: ISA BuildU 
  • Group Rate: $135 
  • Reservations by Phone: 303-427-4000 
  • Room Block Deadline: May 25
What Attendees Are Saying

See why sign and graphics professionals continue to recommend ISA BuildU. From hands-on learning to practical takeaways they can apply immediately, attendees consistently describe BuildU as one of the most valuable training experiences in the industry.

Ready to build your skills and grow your business? 
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