ISA BuildU, presented by Yorston & Associates
June 10, 2026
9:00 AM – 4:30 PM
The Doubletree by Hilton Denver-Westminster, 8773 Yates Dr, Westminster, CO
Learn in a Day What Takes Months in the Shop
ISA BuildU is a one-of-a-kind, hands-on workshop designed for fabricators, project managers, owners, and sales professionals in the sign and graphics industry.
In just one day, you’ll experience the entire lifecycle of a sign, from fabrication and installation to project management. Rotating through interactive learning stations, you’ll apply best practices alongside experts and vendors ready to answer your questions.
Unlike training that can take months in your own shop, Build U delivers the A-to-Z experience in a single, immersive day. You’ll leave with practical knowledge, insider insights, and valuable connections that will elevate your craft and accelerate your business.
Attendees from our inaugural event raved about the hands-on format, expert instruction, and immediate impact on their work—don’t miss your chance to experience it for yourself!
Cost: $225 members/$300 non-members
Agenda Highlights
Sign Cabinets & Extrusions: How Signs Are Built
Learn the basics of sign cabinet construction, including materials, structure, and how signs are assembled for the field. You’ll also see how permits and site conditions impact final design and installation. You’ll gain:
- A clear understanding of common sign types
- Practical insight into field considerations like weight, seams, and service access
- Awareness of common mistakes that can delay projects
Adhesives vs. Welding: Choosing the Right Method
Compare different sign construction techniques and when to use each one. This session also introduces safety considerations and how installation methods affect project timelines and approvals. You’ll gain:
- Basic understanding of bonding vs. welding
- Awareness of permitting and inspection impacts
- Real-world examples of efficient installation strategies
LED Lighting Essentials: What Makes Signs Work
Explore how lighting systems are designed and installed in signage. Learn how brightness, placement, and electrical requirements affect both performance and code compliance. You’ll gain:
- A beginner-friendly understanding of LED systems
- Insight into local code considerations (brightness, permits)
- Tips to avoid common installation issues like uneven lighting
Electronic Digital Displays Content & Basics
Get introduced to electronic message centers (EMCs), including how they are built, installed, and programmed. You’ll also learn the basics of content management and the challenges of permitting digital signs. You’ll gain:
- Foundational knowledge of digital signage systems
- Awareness of permitting and zoning challenges
- Intro-level understanding of content setup and scheduling
Commercial Paint & Finishing: Why Quality Takes Time
Learn how paint systems work in signage, from prep to finishing, and why rushing the process can lead to failure. This session also covers key safety and compliance considerations. You’ll gain:
- Understanding of paint processes and materials
- Awareness of safety and environmental requirements
- Insight into quality control and finishing decisions
Hands-On BuildU Experience
After covering the fundamentals, participants rotate through interactive stations to apply what they’ve learned. Zones include:
- Sign Cabinet Assembly
- LED Installation & Layout
- Structural Adhesive Bonding
- Electronic Digital Displays Build & Setup
- Virtual Paint Spray Simulation
- Wiring & Power Management
- Vinyl Application
Sign Cabinets: Structure & Purpose
What makes a great sign cabinet?
Real-world construction tips & field-tested solutions
LED Lighting Essentials
Why LEDs matter: front-lit vs. back-lit
Demos: Choosing the right LEDs for every project
Structural Adhesives vs. Welding
Modern bonding techniques—no welding required!
Hands-on demo: adhesives in action
Lunch Break
EMC and Content Creation
Understand EMCs: modular, scalable LED displays; explore real-world uses & upselling strategies
Content matters! How to use prebuilt tools, custom design, & scheduling for effective digital signage
Commercial Paint
Paint techniques, surface preparation, safety practices, and VOC compliance
Primers, topcoats, mixing methods, and troubleshooting tips
Hands-On BuildU Zones
Sign Cabinet
LED Installation
Structural Adhesives
EMC Build
Virtual Paint Spray
Commercial Lighting Applications
Review & Q&A
Networking Reception
Hotel Accommodations
Book your accommodation at the DoubleTree by Hilton Denver-Westminster for exclusive rates!
- Group Name: ISA BuildU
- Group Rate: $135
- Reservations by Phone: 303-427-4000
- Room Block Deadline: May 25
