The ISA Content Collective is a group of ISA members who regularly contribute their thoughts on a wide variety of topics related to the sign, graphics, print, wrap and visual communications industry. Interested in joining? Email sandy.smith@signs.org. Must be an employee of an ISA or affiliated association member to participate.
When communication breaks down on projects, what's usually the root cause, and one habit that fixes it?
The root cause is usually a lack of clarity. Ask the questions, double-check understanding and spend a few extra minutes on the front end to prevent hours of confusion later.
Bethany Tindle
Director of Project Management, Springfield Sign
Breakdowns happen when communication is not organized. After an important call or in-person discussion, someone should follow up with a written summary or list of takeaways so everyone can catch discrepancies early.
Phil Lawrence
Vice President and Co-Owner, Graphic Components
Misalignment between company and customer is often the source of breakdowns. Internal and external kickoff meetings help the PM understand the scope, expectations, communication preferences, timeline and risks.
Sarah Phillips
Director of Project Management, Trademark Signs LLC
Poor communication often starts when everyone assumes the next set of hands will handle a challenge. Do not kick the can down the road. Be proactive about solving problems.
Preston Pauole
Sales Manager, Signarama-Sandy
Information often does not get passed to the people who need it, or details get lost in new email threads. Kickoff calls and project update calls help review information and keep things moving.
Hollie H. Weaver
Program Manager, Elrod Engineering
Breakdowns often come from unclear milestone expectations and a lack of communication when customers, architects or engineers make changes. A regular touch-base meeting, plus asking customers to document changes by email and updated plans, can save time and money.
Sheena Adams
Senior Project Manager, Identiti
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