ISA works on behalf of your association and the broader sign, graphics and visual communications industry and is excited to share some details of our work. This web page is intended keep you, as an affiliate board member, up to date on ISA’s work and to provide you with a direct link to an ISA staff member who can help you learn more. ISA is grateful for the time and effort you devote to helping grow your affiliate, ISA, and the overall sign and graphics industry. We look forward to keeping you regularly updated on this page.
Sign code revisions can stretch for months or years. When ISA learned about proposed changes in Rockville that were concerning, Kenny Peskin mobilized quickly—drafting comments, coordinating with the Chamber of Commerce, and connecting local businesses whose signs would be affected. ISA also brought in local members to strengthen the case.
The code is still in development, but ISA is deeply engaged and ensuring the industry’s voice is heard.
Want to learn more? Contact:
Telling the story of the ISA–affiliate partnership is essential—but not always easy. To help, ISA has developed a suite of marketing toolkits designed for affiliates to share membership benefits clearly and consistently.
More toolkits are in development, and EDs have already been trained on how to access and personalize them for co‑branded use. Questions? Contact:
How can members get the most value before, during, and after Sign Expo? The “Maximize Your ISA Membership: ISA Sign Expo” webinar on Feb. 19 at 2 p.m. ET will walk through smart planning, registration tips, member‑only discounts, networking opportunities, and ways to stay engaged year‑round.
Hear from ISA staff and member leaders, explore advocacy resources, and discover practical AI tools you can use immediately.
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The Hub will once again be a vibrant centerpiece of the ISA International Sign Expo® 2026 show floor—and your affiliate has a prime opportunity to shine. Every affiliate has a dedicated space designed for meeting current members, connecting with prospects, and elevating your local presence.
Work with your executive director to plan staffing, materials, and engagement strategies. With thousands of attendees passing through The Hub, this is one of the highest‑visibility touchpoints you’ll have all year.
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Community Roundtables have quickly become one of the most popular features at Sign Expo. These member‑led discussions are free, lively, and designed for meaningful peer connection. Even better: the conversations continue virtually throughout the year.
Volunteer leaders conceive and guide every session, creating space for authentic discussion and shared problem‑solving. Explore topics that matter to you, pull up a chair, and join in.
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ISA members already receive exclusive pricing for the 30+ business‑building courses offered at Sign Expo 2026. But did you know as an Affiliated Association member, you get an additional 25% off the member rate.
Ask your executive director for your affiliate’s unique promo code, then consider which employees will benefit most from this year’s expanded curriculum. It’s one of the most cost‑effective ways to invest in your team.
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Workforce development remains a top challenge, and ISA continues to expand its online learning library to meet the need. In 2025 alone, ISA released 19 refreshed courses featuring new knowledge checks and assessments.
These additions bring the total course offering to more than 90—many available at significant discounts for affiliate members.
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Colorado Springs is exploring allowing more uses for electronic message centers. Because a city planner had participated in the Sign Research Foundation’s Scholars Program last year, they knew ISA could offer expertise.
ISA’s James Carpentier has already traveled to the city twice to participate in working sessions, opening the door for productive collaboration and better outcomes for the industry.
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When ISA learned of proposed code changes in Westfield, David Hickey provided local officials with critical SRF research. Local officials used those resources to shape their final code, including adopting ISA’s EMC brightness recommendations and reducing hold times to improve EMC effectiveness.
Another example of how SRF’s research directly supports local communities and members.
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