Sign Research

The sign, graphics and visual communications industry is enjoying solid growth thanks to a strong global economy and the availability of new products, according to the ISA Sign Industry Quarterly Economic Report.

Digital Inkjet Opportunities in the Corrugated Space explores how improving technologies and changing market demands have created new options for digital print. The white paper, prepared by Keypoint Intelligence and sponsored by EFI™, explores the market opportunities and the benefits of digital inkjet printing in the corrugated space.

One particular study, “Statistical Analysis of the Relationship between On-Premise Digital Signage and Traffic Safety,” conducted by Dr. Gene Hawkins at Texas A&M University concludes that there is no causal relationship between electronic message centers (EMCs) and an increase in traffic accidents.

Each spring, ISA takes the pulse of the sign, graphics and visual communications industry to assess where the industry is growing and what obstacles are in the way. The 2018 survey is now open.

The cost of digital signs has continued to drop, making them more accessible to retailers and institutions, but they are still an enormous commitment in money and time to install and manage. Check out ISA’s Exterior Digital Signage article series, to help you through the process.

A new report, Wayfinding Management: Models & Methods in Healthcare Environments, was just released by the Sign Research Foundation. The report looks at best practices in large healthcare institutions where visitors rely on signs and maps to guide them through these everchanging landscapes. Many of these best practices may be applied outside healthcare—to any complex facility that experiences churn and growth.

Much of the country ends daylight savings time next week. But for businesses, it will mean more operating hours in the dark. So how do they let customers know they are there and open? Illuminated signs and electronic message centers.

The year is almost three-fourths over. Is your company on track with your planned growth? ISA and the Sign Research Foundation have published a number of reports recently that can help sign, …