ISA Presents Economic Value of Signage at Retail Smarter Conference
Alexandria, VA – June 26, 2012 —
Rich Gottwald, ISA’s executive vice president, was one of the featured speakers at Retail Smarter, a continuing education conference designed for retail executives. The conference, which took place last week, was sponsored by the David F. Miller Center for Retailing Education and Research at the University of Florida.
Gottwald’s presentation previewed new research by The Signage Foundation, Inc., into the economic value of signs, including statistics that show that signs remain the best way to get a customer’s attention. His talk also highlighted the importance of a brand to retailers, and how effective signage is an extension of that brand.
“It’s always exciting to be able to meet with retailers, who are one of the core end-user groups for the sign industry,” Gottwald said. “This conference brings together leading firms to discuss issues that are important to retailers. While retailers often discuss all of the latest ways to connect with customers, such as social media, ISA was able to show data that reinforced the key role that signs play.”
ISA joined firms such as Lilly Pulitzer, Home Shopping Network, Foot Locker and the Federal Reserve Bank of Atlanta in making presentations. Concurrent sessions included topics such as customer service and creating positive in-store experiences.
