International Sign Association, Serigrafia Agree to Exclusive Agreement
Alexandria, VA – July 15, 2013 —
Leading Sign Industry Events in North, South America Align for Education, Marketing, Networking
The International Sign Association (ISA) and Serigrafia SIGN FutureTEXTIL have agreed to an exclusive relationship between the two organizations. The agreement was announced today during 2013 Serigrafia SIGN FutureTEXTIL in São Paulo, Brazil.
As part of the agreement, ISA will provide education during Serigrafia’s 2014 event. Serigrafia will provide translation of those courses as needed. Each organization will sponsor and promote the other’s upcoming events, provide booth space on the exhibit floor and organize official delegations to attend.
“ISA is excited to partner with Serigrafia,” said ISA President and CEO Lori Anderson. “Serigrafia SIGN FutureTEXTIL is the leading sign industry event in South America and ISA International Sign Expo is the leading sign industry event in North America. Building an alliance between the two only makes sense. We look forward to seeing what additional business opportunities this will offer to our members.”
“Serigrafia SIGN FutureTEXTIL has always worked to bring more professionalism to the Brazilian market,” said Serigrafia SIGN FutureTEXTIL Director João Paulo Picolo. “We are pleased to announce this important partnership and see it as an outstanding opportunity. We strongly believe that both U.S. and Brazilian markets will benefit from it, adding real value to all professionals involved in the industry.”
About BTS Informa
As part of the Informa Group, the world´s largest supplier of specialized information and services for the academic, scientific, professional and business communities, BTS Informa is the second largest promoter of trade shows in Latin America with more than 25 shows and 4 publications which are a reference worldwide. For more information about the promoter: www.btsinforma.com.br
