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New 65% Sign Contrast Ratio Rule

Pending ballot approval, proposed changes in the upcoming International Code Council’s standards, A117.1, positively impact the sign, graphics and visual communications industry by establishing the color contrast ratio for visual characters at 65 percent. This new 65% contrast ratio rule improves upon the 70% suggested guidelines that were included in the 1991 ADA Standards for Accessible Design.

The proposed changes come after years of work by the International Sign Association (ISA) and the Society for Experiential Graphic Design (SEGD). ISA’s work was led by Kenny Peskin, ISA’s director, industry programs, and included Glenn Dea of Collaborative Access Studio and Lucy Pereira of APCO Signs. Peskin estimates the committee spent 220 hours in 55 meetings of the full A117.1 committee and another 130+ hours for task group meetings related just to this one sign contrast issue, which has been ongoing for more than 30 months.

“Codemaking is a long process and involves many, many hours of work over years to see a win like this,” said David Hickey, ISA’s vice president, advocacy. “This work would not have been possible without the investment of significant time from ISA representatives and our SEGD colleagues who worked tirelessly to bring about this new sign contrast rule and other sign-related proposals of importance to the sign and design communities.”

Pending ballot approval, key provisions of the new A117.1 rule include:

  • 65% contrast ratio (using the Weber formula) between the light reflective value (LRV) of the sign copy and the background for most signs with visual characters;
  • Manufacturers can supply documentation of the LRV (preferred approach), the inspector can conduct a field measurement or the sign can be evaluated by a testing agency;
  • Some signs cannot be reliably measured with a spectrophotometer; these signs need to meet a 65% “high contrast standard” but do not require the same documentation for compliance:
    • Inserts behind a translucent lens
    • Signs with colors applied on the subsurface of translucent material
    • Signs produced with CMYK or process color printing
    • Maps
    • Directional signs with color-coded information

ISA will host two upcoming webinars to explain more about the proposed changes and the potential impact on signs and design. Registration for both is free for ISA and Affiliate Association members and $35.00 for non-members.

Because the ANSI code development process requires multiple steps for approval, this proposed standard for sign contrast will be subject to a formal balloting process and additional editorial review before it will be officially published and released to the public. And since IBC adoption occurs on a state-by-state basis, enforcement of new 2025 ICC A117.1 standard’s sign contrast rules will likely begin in 2027 and take several years to be fully implemented.

Detailed information can be found on ISA’s website at www.signs.org/contrast.

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