Need Help with Digital Signs?
One of the biggest issues ISA’s sign code team faces across the country is regulations that limit and sometimes even ban the use of electronic message centers, or EMCs. Thanks to the sign industry’s advocacy, dozens of jurisdictions have loosened their restrictions on EMCs. But, thousands of local officials still need to be educated on the benefits that these digital dynamic signs bring to businesses and communities. A valuable resource for all sign companies is Finding Common Ground: Answers to Common Questions About EMCs, a publication that details the sign industry’s position on a wide variety of regulatory issues involving digital dynamic signs. ISA’s sign code team has used Finding Common Ground to positive effect in communities all over America. You’ll learn how to talk to government officials where you do business about EMCs and aesthetics, text-only restrictions and moratoriums on EMCs, among other issues.
If your community is also citing EMC brightness and traffic safety concerns as justifications for restricting the use of EMCs, use ISA’s EMC Night-time Brightness Recommendations and Texas A&M University’s recent research to provide concrete evidence to the contrary. ISA and The Signage Foundation, Inc., have helped develop these tools so that local officials can better understand why these innovative signs are safe and so valued by businesses. For more information, contact ISA’s David Hickey.
