Alexandria, VA February 5 2025 The International Sign Association and the Society for Experiential Graphic Design (SEGD) will hold co-located events during ISA International Sign Expo in April at Mandalay Bay Convention Center in Las Vegas.
Attendees will be able to experience education and networking provided by both organizations and SEGD attendees will be able to visit the ISA International Sign Expo trade show floor. Participants will receive education and exposure to cutting edge materials and technologies used in sign projects.
“Our organizations have worked collaboratively on shared interests for years, so this is a natural next step,” said Lori Anderson, ISA president and CEO. “We welcome the SEGD attendees to learn more about the products that influence their designs, so that together we can create signs and experiences that drive businesses and communities forward.”
“SEGD is excited to partner with the International Sign Association to bring together our two dynamic communities for a shared exploration of wayfinding, placemaking, and branded environments,” said Cybelle Jones, CEO, SEGD. “This collaboration highlights the synergy between our organizations, offering attendees unparalleled opportunities to learn, connect, and innovate.”
SEGD attendees will register through ISA International Sign Expo using a special link provided by SEGD. Attendees to either event will be able to register for SEGD sessions and tours or education sessions conducted by ISA or the Sign Research Foundation.
Registration for both events is now open. SEGD events and optional tours will be hosted on Thursday-Friday, April 23-24, 2025, at the Mandalay Bay Convention Center in Las Vegas. ISA International Sign Expo will be Wednesday-Friday, April 23-25 (preconference events on Tuesday, April 22) at the Mandalay Bay Convention Center in Las Vegas. Learn more at www.signexpo.org.
