Digital Signage Back On in Major U.S. City
City leaders have voted to allow digital signage again in Chicago. The city had issued a moratorium on what it termed “dynamic image display signs” last July. This move put a stop to pending projects and prohibited new projects from beginning—which meant significant revenue losses for sign companies working there and potentially prevented businesses from reaching their customers.
Since the moratorium was enacted, the International Sign Association, the Illinois Sign Association and on-premise sign industry representatives have assisted in developing new guidelines.
The new legislation:
- Lifts the 10-month moratorium for on-premise digital displays;
- Adjusts upward the proposed brightness standards, with a significant increase in daytime levels; and
- Removes proposed prohibition on new digital signs along expressway corridors.
Kenny Peskin, ISA manager of state and local government affairs, worked closely with Chicago city staff and a City Council task force. The work on behalf of the sign industry position led to the elimination and reduction of several proposed regulations as well as corrected technical and grammatical errors in the proposal.
To learn more, contact Kenny Peskin, follow him on Twitter @signcodeguy, or Illinois Sign Association’s Brian Swingle.
