Design and Digital Programs Launch New Opportunities at ISA Expo
Education at last week’s International Sign Expo reached new heights of success as attendance increased by 9 percent compared to 2011, the last year the show took place in Las Vegas. Attendees were especially responsive to two new tracks added to this year’s slate: Dynamic Digital Signage and Architectural Design. The Dynamic Digital Signage series attracted more than 100 attendees and several sessions were standing-room only. Presenters such as Alan Brawn and Lyle Bunn stressed the opportunities for sign companies in this fast-growing segment. In an effort to engage Designers, Architects, End Users, and Academics, ISA brought a delegation of 40 designers/architects, held six AIA accredited educational sessions, two networking events, and a guided tour of the exhibit hall. The sessions averaged 130 registrants per session and three were sold out. Key discussion points were focused on digital/mobile applications in wayfinding, understanding ADA, NFPA, and LEED codes in signage, using BIM for large sign programs, and case studies in integrated design. For more information, or to be involved in future events, please contact Sapna Budev, Director of Strategic Initiatives.
