In this webinar, ISA’s Advocacy team will walk you through:
- The most common sign lighting restrictions being proposed and adopted (and why)
- How to respond when a city or anti-sign group targets illuminated signs in your market.
- Practical strategies to educate local officials and customers about the safety, economic, and branding value of properly illuminated signs.
- How to advocate for balanced lighting standards that keep signs effectively visible at night, without triggering legal or safety concerns.