Media & Advertisement Specs

View more information on partner opportunities below, including key benefits and deliverables.

Digital Advertising

ISA Website Ads

Take advantage of exclusive logo recognition on one (or several) of our www.signs.org webpages that receive the most traffic.

  • Exclusive: 1 sponsor per page
  • Choose from almost any of our website pages available, depending on your goal!

PRICING

$1000/Quarter; $3500/year

Industry Tracker Newsletter Sponsor

Reach over 15k subscribers per week with a square ad or feature banner ad in our weekly newsletter, featuring industry-specific news.

PRICING

Lead Banner Ad

  • 1-Month Run: $1,000 / week
  • 3-Month Run: $950 / week (save 5%)
  • 12-Month Run: $815 / week (save 18%)


Standard Banner Ad

  • 1-Month Run: $650 / week
  • 3-Month Run: $585 / week (save 10%)
  • 12-Month Run: $426 / week (save 35%)

Lead Banner Ad

  • 2-Week Run: $500
  • Monthly Run: $1000
  • Quarterly Run: $2800 (save $200 off the monthly cost!)


Standard Banner Ad

  • 2-Week Run: $250
  • Monthly Run: $500
  • Quarterly Run: $1400 (save $100 off the monthly cost!)

SPECS

  • Lead Banner Ad: 1200 x 300 px (renders in the newsletter at 600 x 150 px)
  • Standard Banner Ad: 900 x 900 px (renders in the newsletter at 300 x 300 px)

Featured Video Advertisement

Prominent feature of your company or product video on the ISA website (signs.org).

PRICING

$1,500/quarter

ISA Retargeting Ads

Retargeting ads target people who’ve already visited ISA’s website or engaged with ISA’s content, using tracking pixels or cookies to follow visitors around the web. Ad platforms then serve ads to those users as they browse other sites, social feeds, and apps.

PRICING

Retargeting ads run for one month and are priced based on ad impressions (number of times your ad is seen).

  • 25,000 impressions: $1,500
  • 50,000 impressions: $2,500
  • 100,000 impressions: $4,500

SPECS

  • 3 size options:
    • 728 x 90 px
    • 300 x 250 px
    • 160 x 600 px
  • Recommend sizing up 2x so that the image remains sharp when scaled down 
  • 3 file options:
    • jpg
    • png
    • gif (can be animated)
  • Provide the URL to use for the ad link

ISA E-blast List Send

Send an email to ISA’s member base of 6,500 individuals from local and national sign companies. Emails are sent through a third party. The sponsor will not receive access to the list details. 

PRICING

Current ISA Sign Expo Exhibitors: $2,250 per email distribution
Non-Exhibitors: $3,000 per email distribution

Must be an ISA member to take advantage of this opportunity.

Education & Thought Leadership

ISA Webinar Sponsorship

Sponsored webinars get your brand front and center on a topic your target buyers care about, backed by trusted ISA educational content. It’s a direct way to reach engaged sign and visual communications professionals while positioning your company as a go-to expert on that subject.

Deliverables include:

  • Company introduction at beginning of webinar (less than one (1) minute)
  • Logo included in 1-3 promotional email(s) to ISA members and prospects
  • Company logo on ISA emails promoting webinar (one week prior)
  • Company banner ad featured on ISA’s weekly newsletter (week prior to webinar)
  • “Thank you” note to sponsor on the last slide and website link
  • One post-webinar email to the attendee list (list not provided)

PRICING

  • $1,500

Sponsor-Delivered Webinar

Design your own webinar content with ISA’s education team. While the content must be primarily educational, this option allows you to lightly promote your products and offerings throughout the webinar. 

Deliverables include:

  • Company introduction at the beginning of the webinar (less than 60 seconds)
  • Sponsor-delivered session (content vetted by ISA education team in advance)
  • Logo included in 1-3 promotional email(s)
  • Company banner ad featured on ISA’s weekly newsletter
  • “Thank you” note to the sponsor on the last slide
  • One post-webinar email to the attendee list (list not provided)

PRICING

$2,500

Sponsored Research

Sign industry professionals are trained on engineering standards, legibility, design, placement, and regulations. But those who regulate or purchase signs have historically lacked the same level of education.

The Sign Research Foundation stepped in to fill this gap, funding academic research to develop a library of best practices.

Sponsorship of SRF’s research provides you with the opportunity to position your brand as a thought leader and align it with specific research pieces.

SRF has several research opportunities planned, but we also welcome your ideas for educating the industry.

Deliverables include:

  • Logo on the cover of the research report
  • Logo on web page housing research report
  • Opportunity to provide input on the research development and direction
  • Sponsor mention in cross-channel promotion of research results

PRICING

Targeted Event Participation and Sponsorships

STRAIGHT TALK

By supporting ISA’s Straight Talk virtual event series, you gain direct access to the leaders and teams responsible for project execution and installation at both national and local sign companies.

View pricing and sponsorship tiers below.

PRICING

Straight Talk Series Sponsor (exclusive)
$2,500 for the remainder of 2026 (two additional events), with first right of refusal for 2027.

  • Exclusive naming rights: Straight Talk presented by Sponsor.
  • Brand presence on registration page, landing page, emails, and session slides.
  • Opening acknowledgment by moderator
  • 30-second values-based message during session.
  • Logo recognition in post-event recap emails.
  • Access to attendee list (actual list not provided).


Event Sponsor (3 available per event)
$850 per event

  • Session support recognition.
  • Logo on promotional emails and session slides.
  • Verbal acknowledgment by moderator.
  • Optional approved discussion prompt.
  • Logo in post-session recap email.


Industry Supporter (unlimited)
$550 per event

  • Logo on registration page.
  • Group recognition slide.
  • Logo in series thank-you email.