GET INDUSTRY-SPECIFIC INFORMATION FOR YOU AND YOUR WHOLE TEAM
ISA offers webinars throughout the year on topics relevant to the sign, graphics, and visual communications industry. Webinars are offered at a reduced cost as a benefit to ISA and ISA Affiliated Association members. Non-members can also participate for a small fee, as noted.
UPCOMING weBINArs
beyond isa Sign Expo: taming the NuiSance Customer
November 4 | 2:00 PM ET
Bill Farquharson offers strategies to deal with difficult-but-lucrative clients, offers warning signs to spot problem clients early, and helps participants develop the confidence to take control of the sales conversation. Learn to spot and deal with:
- The Bully – How to disarm intimidation tactics
- The Indecisive – Techniques to move them off the fence
- The Price Shopper – What to say when they “just want a number”
- The Nitpicker, Renegotiator, Slow Payer, Design-by-Committee… – They’re all here!
- When to walk away – Yes, you can (and sometimes should) fire a customer
Coming soon! Expert-led webinars in topics such as:
- Sign Codes & Regulations
- Technology & AI
- Sales
- HR
- Leadership
- Industry Research
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ON-DEMAND WEBINARS
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