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Photo Courtesy of Cummings Resources
Photo Courtesy of Cummings Resources
 

Sales for Sign Companies

Train your entire team!

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Note: Courses are accessible only by the purchaser. Digital badges are assigned to the purchaser.  


Five Great Vertical Markets for Signs

Want a shortcut for selling signage to a vertical market (ad agencies, banks, colleges, hospitals, event planners, etc.)? Gain an understanding of their business needs, how to solve their problems, and learn how to earn orders at profitable levels while developing loyal customers.

  • Speaker: Bill Farquharson; Aspire For
  • Price: $35 member; $100 non-members
  • Estimated time to complete course: 1 hour
  • Register Now

Four Keys to Sales Success

While technology marches on, the fundamentals never change. For new sales reps and those of us with decades of experience, the answer to the question, "Why aren't I selling more?" comes down to four key issues. Learn the four pillars of sales success in a way that makes sense regardless of your sales experience level. Gain an understanding where you need to start or what you need to do in order to fix what's broken in your sales approach.

  • Speaker: Bill Farquharson, Aspire For
  • Price: $35 for ISA members; $100 for non-members
  • Estimated time to complete course: 1 hour
  • Register Now

How to Find and Keep Great Salespeople

A sales person on staff can add as much as 60% to your company's volume. But the number one topic of conversation when it comes to that subject is, "Where do I find them?" The problem isn't that they aren't looking for work. The problem is that we, as business owners, are looking for the wrong kind of person, using old recruiting methods, and ending up in a horror story of Ground Hog's Day – if you can find them, they don't work out and you have to start all over again just to end up with the same results. Attracting someone to represent your business in the sales position takes an understanding of their role in the selling process. This session will teach how to change your approach so that instead of begging for someone to apply, they'll be begging you for a chance to be your sales rep and will also provide a plan for business owners to follow that will keep the rep growing and succeeding for years.

  • Speaker: Bill Farquharson, Epicomm
  • Price: $35 for ISA members; $100 for non-members
  • Estimated time to complete course: 1 hour
  • Register Now

Rethinking Sales Management

With things as tough as they are in the sign industry, it’s probably time to rethink every element of sales performance and sales management. This seminar will help you to understand that any sales problems you have are really management problems and they’re usually problems that can be solved!

  • Speaker: David Fellman, David Fellman & Associates
  • Price: $35 for ISA members; $100 for non-members
  • Estimated time to complete course: 1 hour
  • Register Now

Romancing the Stone Cold Customer in this New Economy

Today, customers embrace frugality with a vengeance and are limiting their buying decisions to the bare essentials or the very best deals. Selling in this New Economy will take a special kind of sales strategy that melds innovation, sincerity and responsiveness in order to beat the competition. Vince DiCecco shares from a rich list of ready-to-use, easy-to-master tactics and techniques for you and your overall sales effort. Join Vince in a thought-provoking discussion about the impact of networking, pre-call planning, relationship building through POWER listening and probing, Intrapreneurship fundamentals, to name just a few. This spirited, idea-filled seminar is a must for all business owners and sales managers and professionals.

  • Speaker: Vince DiCecco, Your Personal Business Trainer
  • Price: $35 for ISA members; $100 for non-members
  • Estimated time to complete course: 1 hour
  • Register Now

The Sales Triathlon: Time Management, Voicemail, Overcoming Objections

Ask any print sales rep, "Why aren't you selling more?", and you are sure to hear three issues mentioned. Regardless of experience level, these three sales challenges confront us all. Mastering time management, learning to overcome objections, and beating voicemail can be the difference between being a sales rep and a sales superstar. In this session learn how to overcome these three biggest sales challenges salespeople and owners face and leave with new ideas and solutions to help you combat these ongoing issues.

  • Speaker: William Farquharson, Idealliance
  • Price: $35 member; $100 non-members
  • Estimated time to complete course: 1 hour
  • Register Now