Real Conversations. Real Challenges. Real Solutions.
ABOUT STRAIGHT TALK
Straight Talk is a virtual discussion series designed to foster collaboration, professional growth, and relationship building between national sign companies and local installers. These events provide recurring opportunities for stakeholders to connect, talk openly about the issues that impact daily operations, and learn from each other.
Each one-hour, interactive session tackles specific industry challenges—from payment timelines to scheduling realities to project coordination. Participants hear perspectives from a national and a local representative, raise and discuss issues and solutions, and gain practical insight they can apply immediately.
FORMAT
1-hour live Zoom session
Every Straight Talk will include a focused presentation or paired conversation, interactive discussion, and small-group networking in breakout rooms.
WHAT YOU’LL GAIN
- Clearer understanding of how nationals and locals operate
- Practical insight into real industry challenges
- Actionable ideas to improve collaboration and problem solving
- Direct access to industry perspectives you don’t usually hear
- Insight into best practices
2026 SESSIONS
May • July • September
Check back on this page for specific dates, registration information, and pricing.
Topics and agendas will be shared in advance.
WHO SHOULD ATTEND
Straight Talk is designed for national and local industry professionals who seek practical learning and peer insight, including:
- Project managers at national sign companies looking to enhance their skill set
- Local sign company owners and operations leaders
- Directors or managers overseeing installation or vendor relationships
- Scheduling, coordination, or field operations professionals
- Anyone responsible for project execution, communication, or partnership management
- Professionals at the national or local level who are new to the industry.
ISA welcomes members and non-members to participate.
REGISTRATION
Registration will be available through the Member Hub. More information will be released soon.