Photo Courtesy of DCL (Fabricator), Design by Gensler

Industry Insights

Today’s sign companies must remain current on a wide array of technical and regulatory issues relating to the sign industry, including sign component specifications, safety and environmental regulations and many more.

ISA and the Sign Research Foundation offer research white papers, economic reports and industry trends for the sign, graphics and visual communications industry to assure customers and improve sign regulations.

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Recorded Webinar

How to Win Over Clients and Influence Sign Regulators

The Sign Research Foundation has successfully educated over 10,000 city planners, sign code officials, and business owners on the benefits of well-designed and regulated sign systems. Learn about how they use academic research to connect with these important influencers. SRF will also share previews of the latest research on design practices, conspicuity, legibility, sign code development, the economic value of signage, and wayfinding. SRF research reports are used in customer acquisition, employee onboarding, and planner education. Attendees will learn how to use them to educate their own clients, city officials, and employees.

  • Speaker: Sapna Budev, Sign Research Foundation
  • Price: $0.00 for ISA members; $15.00 for non-members

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