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Photo Courtesy of Kieffer-Starlite
Photo Courtesy of Kieffer-Starlite

Signs 101

Signs. Signage. Graphics. Visual Communications. These are the many names for the way that a business communicates its presence, branding and on-premise messages. This section contains resources that can help you better understand the many steps in creating a successful sign, graphic or visual communication.

Signs at their most basic are simple. They help customers, pedestrians and motorists locate a business. But a simple sign is much more complicated. A sign provides customers with an important first impression, guides them in the front door, and provides brand recognition.

Yet, effective signs involve more than a can of paint. There are many decisions that need to be made for a successful business sign, including size, illumination and placement.

Industry professionals can help guide you. From design to fabrication to installation, there are skilled professionals in the industry who drive the creation of a successful sign from start to finish. Plus, industry professionals can navigate the often complex regulations in each community to ensure your business gets the sign you deserve.