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Photo Courtesy of Kieffer-Starlite
Photo Courtesy of Kieffer-Starlite

Consumer Perceptions of Signs

The latest research fromthe Sign Research Foundation offers a better understanding of the basics of consumer perceptions of signs.

100,000 Shoppers Can’t Be Wrong: Signage Communication Evidence from the BrandSpark / Better Homes and Gardens American Shopper Study

Consumers learn—and assume—all sorts of things about a business based on its sign. This study by Dr. James Kellaris from the Lindner College of Business at the University of Cincinnati offers a wealth of insight into consumer behavior and provides key findings for retailers.