ISA Sign Industry Quarterly Economic Report Shows Strong Outlook for 2017
Alexandria, VA – January 4, 2017 — Index Assesses Key Drivers and Their Impact on Sign Supply and Manufacturing
The International Sign Association’s Sign Industry Quarterly Economic Report shows that the sign, graphics and visual communications industry is poised to benefit from an anticipated broader economic rebound in 2017.
The ISA Sign Industry Quarterly Economic Report covers the fourth quarter of 2016 and forecasts into 2018. It assesses four segments: two supplier markets, printing and electrical/digital signage, and two end markets, electric/digital signage and architectural signage. In general, it shows growth for both the U.S. and global economies. In the U.S., economic growth is projected to increase at an annual rate of 1.8 percent in quarter four, and average 2.4% in 2017 and 2018. The global economic outlook is more subdued.
The Economic Report, prepared in December, is sponsored by the National Association of Sign Supply Distributors (NASSD).
Key highlights:
- In supply side printing, the outlook for 2016 has been downgraded for suppliers to the static side of the industry, with expectations slightly below the historical trend. The outlook for 2017 shows a bounce back to the levels seen prior to the 2016 dip.
- In supply side electrical/digital, total revenue from both hardware and services is expected to increase by 18.1% for 2017.
- For the end market of electrical/digital, digital out of home advertising revenue in North America should surpass $1.8B in 2016. Revenue should grow a compound annual growth rate of 11% through 2020 when revenue will just under $2.8B.
- In the end market architectural segment, nonresidential construction spending was the lone bright spot in the overall construction market, growing at 3.1% year over year.
- All four sectors are expected to enjoy growth in 2017, with a slight slowdown in 2018.
The report, compiled by IHS and Vandiver Associates, analyzes each segment of the market upstream and downstream to allow users to stay current with evolving business conditions.
Those interested in learning more about the ISA Sign Industry Quarterly Economic Report, how 2016 ended and the outlook for 2017-2018 can participate in a free webinar hosted by IHS at 2 p.m. ET January 18. Register at www.signs.org/webinars.
The report is free for ISA, ISA Affiliated Association and NASSD members. Non-members may purchase it for $1,000 per forecast. This research can be accessed at www.signs.org/quarterlyreport.
