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International Sign Association Releases Article Series Exploring Digital Signs in Exterior Environments

International Sign Association Releases Article Series Exploring Digital Signs in Exterior Environments

Alexandria, VA – November 28, 2016 — Exterior digital signs used by private businesses and public institutions are one of the most difficult areas of sign development—yet one in which signs have the biggest impact on the community.

To help sign fabricators grow in their understanding of the strategy and process behind exterior digital signs, ISA has released a series of articles prepared by Craig Berger, Chair of the Visual Presentation and Exhibition Design Program at the Fashion Institute of Technology.

The four-part series covers:

  • Selecting and Developing Exterior Digital Signs
  • Exterior Digital Sign Legibility and Content
  • Architectural Integration: Making Digital Signs Part of a Place
  • Digital Sign Codes and Design Best Practices

The article series includes topics such as: return on experience; using design to drive brand identity; sign code best practices; new technologies; and architecture. The four-part series is available for download at www.signs.org/monthofthanks. It is free for ISA and Affiliated Association members or $24.95 for non-members.

The digital signage article series joins a growing body of ISA research aimed at shedding more light on opportunities in the sign, graphics and visual communications industry. Find more research at www.signs.org/research.

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